Safe Life Expands French Market Coverage, adds Un Defi Pour La Vie
Stockholm, Sweden – November 6, 2025 – Safe Life, a leading global provider of life-saving solutions, announces the acquisition of Paris, France-based Un Defi Pour La Vie (https://www.undefipourlavie.com), a company with a strong local position in public access automated external defibrillators (AEDs) and maintenance of AEDs to secure function and compliance. Un Defi Pour La Vie has been active in the industry for over 15 years; it’s long history, experienced team and conviction to customer service reinforces Safe Life’s strength in and commitment to cardio-securing France.
From inception the company has been guided by its founder and a strong core team, and stayed true to the core principle of working with leading, innovative manufacturers, to enable far improved rates of out-of-hospital resuscitation. Thanks to a customer-first approach spanning several sales channels, the team enjoys the valued and long-term trust of many long-time clients across SMEs, public institutions and non-profits.
“We are thoroughly happy to welcome Un Defi Pour La Vie into the Safe Life team,” says Jimmy Eriksson, CEO of Safe Life. “They have a strong local market position, and a knowledgeable organization led by a true entrepreneur, and as evidenced in the name of the company their values truly echo ours. Our commitment to the French market was already unmistakable, but this should again show how much opportunity we see for growth and for increased save rates in France.”
Un Defi Pour La Vie will continue to operate standalone and keep its fantastic and well-known brand, while access to Safe Life’s expertise, deeper resources, and expanding product range of course will offer new potential avenues for growth.
Jean-Luc Degont, Managing Director of Un Defi Pour La Vie, comments:
"I am so proud of what we have achieved together to date. Building a business with the help of a superbly committed team, with the purpose of helping clients enable to save more lives – I’m just so proud of that. Now, joining Safe Life offers a whole new development path for us as we can tap into their innovative offering and deep skill set. I see us being able to serve our clients even better and in a more all-encompassing way."
The acquisition is part of Safe Life’s ambitious global growth strategy. With increasing demand for AEDs and public safety equipment, Safe Life continues to pursue strategic opportunities to expand its reach and impact.
About Safe Life
Founded in 2019, Safe Life is a group of companies focused on delivering life-saving equipment and training. With a core focus on AEDs, Safe Life has rapidly expanded across Europe, North America and Asia through a series of successful acquisitions, supporting a shared vision of safer communities everywhere. Learn more at https://www.safelife.com.
About Un Defi Pour La Vie
Un Defi Pour La Vie is a French company with its main business in the Paris area. It is dedicated to the distribution of AEDs and other emergency medical equipment. The company supports businesses, local authorities, emergency services and institutions with expert advice, certified equipment, and always with an unwavering commitment.