In the Business of Saving Lives

We are a global leader in AEDs, training, and maintenance, ensuring readiness when every second counts

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Our Main Objectives

Our primary mission is to raise awareness and make Automated External Defibrillators (AEDs) accessible wherever cardiac emergencies can occur and bring life-saving technology closer to those who need it most.

Expanding Access

Safe Life invests in companies that deliver AEDs, training, and aftermarket services that keep life-saving equipment ready for use. Our goal is to build a safer society by ensuring individuals and organizations are prepared to act when every second counts.

Strengthening Preparedness

Partnering for Growth

We partner with entrepreneurs through acquisitions and long-term partnerships, combining their local strengths with Safe Life’s global reach and operational expertise to scale impact worldwide.

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Our Model

We are a growth partner for AED, safety training and first aid companies. Through acquisitions, we equip entrepreneurs with the resources, networks, and expertise to accelerate growth while preserving their unique identity. Our model empowers local leadership and is supported by Safe Life’s global reach, operational capabilities, and shared best practices, creating long-term value for businesses and society alike.

Our Story

Founded in 2019, Safe Life was created with a single mission: to save more lives by expanding access to AEDs and related life-saving solutions. From our beginnings in Scandinavia to our growing presence across Europe, North America and Asia, we have brought together entrepreneurs that share a common purpose: making communities safer, stronger, and better prepared for emergencies.

  • "Joining Safe Life has been the best decision for our company. We kept our entrepreneurial freedom while gaining the resources and support to grow faster than we ever imagined."

    Brady McLaughlin
    Managing Director, GoRescue

  • "Safe Life understood our vision from the start. They didn’t just acquire our company, they gave us the tools, network, and confidence to expand while keeping our identity intact."

    Lyndsey Hope
    Managing Director, Defibshop

  • "From their inception into North America, Safe Life has held true to their word, using a decentralized model allowing us to run our company our way, but with the security of knowing we’re part of something bigger, saving lives together across the world."

    John Collie
    Managing Director, Rescue 7

  • "The transition was seamless. Safe Life made it clear that our people, culture, and customers came first. Today, we are stronger than ever, both locally and globally."

    Dereck Dietrich
    Managing Director, SafetyMed

People First

Behind every AED is a person whose life could be saved. That’s why our mission goes beyond acquisitions, we invest in people, teams, and communities. By empowering local leaders and entrepreneurs, we build a stronger foundation for safer societies everywhere.