Our Story

Founded in 2019, Safe Life brings together AED, training and first aid companies to expand access to life-saving solutions. We empower entrepreneurs to keep leading their businesses while growing as part of a global group.

We’re proud of what we’ve built, and even more excited about what lies ahead. Here are a few key moments from our journey.

  • The founders of Safe Life recognized a chance to unify the fragmented AED and first aid market, transforming their vision into reality. Their strategy was straightforward: pursue strategic acquisitions, foster collaboration within the group, and, by extension, strive to save as many lives as possible. This initial approach continues to guide Safe Life's efforts today.

  • Safe Life partners with long-term reputable investors. After successfully consolidating its position in the Swedish market, the group is expanding to become a Nordic company.

  • Following a prosperous expansion in Sweden and the Nordics, Safe Life has validated its concept. The group is swiftly expanding, solidifying its position as a formidable European player in the life-saving industry.

  • Safe Life is making its entry into North America through acquisitions in Canada. This strategic move marks a significant expansion for the company, allowing it to establish a foundation for future growth in North America.

  • By acquiring one of the leading providers of AEDs in the US, Safe Life solidifies its position as a top player in the AED industry in Europe and North America. This strategic move expands Safe Life's global presence, emphasizing its commitment to providing impactful life-saving solutions.

  • With a proven track-record of acquiring companies with a decentralized approach, Safe Life has received investments from a long-term capital base to continue to consolidate the market. Safe Life has also been able to attract some of the most talented people both from and outside the industry to further improve our processes.

  • Safe Life takes a major step forward by entering the Asian market, broadening its global footprint across three continents. In parallel, the company secured a significant investment from Bridgepoint, providing additional resources to accelerate growth, support acquisitions, and enhance its position as a global leader in the AED and first aid industry.

With a Nordic Heart and a Global Soul

14 Countries in 6 years

+600 Employees

More than 700 000 AEDs

  • Physical presence in Sweden, Finland, Germany, UK, Ireland, Netherlands, Belgium, Poland, France, Spain, Switzerland

    Selling capabilities in Norway, Denmark, Luxemburg, Portugal, Austria, Italy, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Malta, Cyprus, Croatia, Slovenia, Romania, Bulgaria, Hungary, Greece

  • Physical presence in USA and Canada

  • Physical presence in Singapore

The Pillars of Safe Life

AEDs

At the heart of Safe Life is our commitment to making Automated External Defibrillators widely available. By ensuring AEDs are present in workplaces, public spaces, and communities, we give more people the chance to act, and save lives, when every second matters.

Training & Education

Technology alone isn’t enough. That’s why we invest in training programs that empower individuals, organizations, and communities to respond with confidence in emergencies. Knowledge and preparedness are essential to turning AED access into lives saved.

First Aid

We go beyond AEDs by supporting a full range of first aid solutions. From equipment to practical tools, our goal is to make lifesaving resources accessible to everyone, everywhere, building safer societies one step at a time.