The founders of Safe Life recognized a chance to unify the fragmented AED and first aid market, transforming their vision into reality. Their strategy was straightforward: pursue strategic acquisitions, foster collaboration within the group, and, by extension, strive to save as many lives as possible. This initial approach continues to guide Safe Life's efforts today.

Safe Life partners with long-term reputable investors. After successfully consolidating its position in the Swedish market, the group is expanding to become a Nordic company.

Following a prosperous expansion in Sweden and the Nordics, Safe Life has validated its concept. The group is swiftly expanding, solidifying its position as a formidable European player in the life-saving industry.

Safe Life is making its entry into North America through acquisitions in Canada. This strategic move marks a significant expansion for the company, allowing it to establish a foundation for future growth in North America.

By acquiring one of the leading providers of AEDs in the US, Safe Life solidifies its position as a top player in the AED industry in Europe and North America. This strategic move expands Safe Life's global presence, emphasizing its commitment to providing impactful life-saving solutions.

With a proven track-record of acquiring companies with a decentralized approach, Safe Life has received investments from a long-term capital base to continue to consolidate the market. Safe Life has also been able to attract some of the most talented people both from and outside the industry to further improve our processes.

Safe Life takes a major step forward by entering the Asian market, broadening its global footprint across three continents. In parallel, the company secured a significant investment from Bridgepoint, providing additional resources to accelerate growth, support acquisitions, and enhance its position as a global leader in the AED and first aid industry.