Our Model

Safe Life grows through organic expansion, strategic acquisitions, and a decentralized partnership model. We share knowledge, refine business models, and acquire leading AED and first aid companies. Entrepreneurs who join continue to lead their businesses, strengthened by our global network.

Strategic Acquisitions

1

Safe Life acquires leading AED, training and first aid companies that share our mission of saving lives. With a long-term perspective, we create synergies across the group, expanding access to life-saving solutions and building a foundation for sustainable growth.

Active Value-Creating Ownership

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We believe in more than ownership; we believe in partnership. By collaborating closely with our subsidiaries, sharing knowledge, and refining business models, we help each company grow stronger while expanding Safe Life’s presence in a fast-growing industry.

Empowering Entrepreneurs

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Our decentralized model allows founders to remain the natural leaders of their companies. We provide resources, networks, and global reach while entrepreneurs keep their independence, combining the best of local leadership with the strength of a global group.

What Our Entrepreneurs Say About Safe Life

  • “Joining Safe Life was the best decision I’ve made for our customers and employees. Being part of this company has provided more solutions and opportunities for our two most important groups.”

    Matt Spencer
    Founder Coro Medical & Director Safe Life North America

  • Firstname Lastname

    “Becoming part of the Safe Life family is a milestone for Medisol. With their support, we can accelerate growth, expand our impact, and strengthen our ability to deliver reliable life-saving solutions to clients worldwide.”

    Pieter Joziasse
    Founder & Managing Director, Medisol

  • “Safe Life understands entrepreneurs. I’ve been able to remain as CEO, keep our company’s identity, and still access the resources and network of a global group. It’s the best of both worlds, independence and growth.”

    Carlos Fernandez
    Managing Director, Salvavidas

Every great company starts with an idea. At Safe Life, we empower entrepreneurs to transform those ideas into lasting businesses that expand access to life-saving solutions worldwide.

Our Partnership Culture

Focus on Your Strengths

Our portfolio companies concentrate on what they do best: sales, customer service, and delivering value to clients. Safe Life supports them by managing non-core functions such as administration, finance, IT, and logistics.

Independence with Support

Entrepreneurs remain the natural leaders of their companies, with full independence to run their business. We step in with additional support only when needed, ensuring freedom while providing stability and resources for growth.

Shared Success

Every company in the Safe Life family participates in the group’s collective success. Strong individual performance contributes to shared achievements, creating value at both the company and group level.