Safe Life adds to its European Training offering with acquisition of Furbo in Belgium
Stockholm, Sweden – December 2, 2025 – Safe Life, a leading provider of life-saving solutions and services, with operations across Europe, North America and Asia, announces the acquisition of Furbo (https://www.furbo.be/ ). Furbo is a leader in the Belgian market for workplace-related safety trainings; from its Antwerp base and other locations within Belgium the company offers courses across EHS and Workplace safety, First Aid, Fire extinguishing, and in addition a strong portfolio of certification trainings for various lifting and moving equipment. This acquisition strengthens Safe Life’s presence in Belgium and reinforces its commitment to safety preparedness and the credo that systems save lives.
Furbo was founded on those very same principles; helping clients be safe and compliant, and with a clear mission to make high quality trainings available and accessible for client employees. Furbo has strong collaborations with various agencies and professional organizations in Belgium, and boasts an extensive list of long-tenured customers who entrust the company to both advise on and execute trainings to meet and exceed safety and security compliance requirements.
“I wish the whole Furbo team a very warm welcome to the Safe Life group,” says Jimmy Eriksson, CEO of Safe Life. “Their experience and long-standing market presence are an absolute inspiration. Training is an activity and a business we value highly; trainers have an unparallelled level of interaction with customers enabling both profound direct impact on outcomes as well as on changing mindsets toward safety-conscious operations and environments. Furbo has proven its own success formula, and we are very happy to have them continue to drive that within Safe Life – in Belgium and in Europe more broadly.”
Furbo will continue to operate under its well-established brand, while benefiting from Safe Life’s broader resources and expanding range of products and services. The partnership combines Furbo’s deep local knowledge of regulations and compliance frameworks with Safe Life’s scalable infrastructure, setting an exciting path forward.
Ronald Franck, Founder of Furbo, comments:
"Joining Safe Life is an opportunity for our team to excel even further and for our customers to be served even better. Ellen and I are proud of the impact we have had, but there is clearly so much more to do. Within a global player like Safe Life, that still has a profound focus on the local market, Furbo will be able to aim higher and reach for new levels of ensuring safety in the workplace and beyond. It is an exciting time!"
The acquisition is part of Safe Life’s ambitious growth strategy. With increasing demand for AEDs and safety training for readiness and compliance, Safe Life continues to pursue strategic opportunities to expand its reach and impact.
About Safe Life
Founded in 2019, Safe Life is a group of companies focused on delivering life-saving equipment and training. With a core focus on AEDs, Safe Life has rapidly expanded across Europe, North America and Asia through a series of successful acquisitions, supporting a shared vision of safer communities everywhere. Learn more at https://www.safelife.se.
About Furbo
Furbo is a Belgian company dedicated to training and certification, primarily in the area of workplace safety & accident response, and logistics. The company supports businesses with expert compliance advice, certifications, and other related training offerings. Safety Never Takes A Break. Learn more at https://www.furbo.be.