Safe Life acquires leading Italian AED distributor Iredeem
Stockholm, Sweden – May 7, 2026 – Safe Life, a leading global provider of public access life-saving solutions, has acquired IREDEEM Spa (“Iredeem”) (https://iredeem.it). Iredeem, based in Bologna and Turin, is a leader in the Italian market for automated external defibrillators (AEDs) and has a strong presence in other patient care and monitoring solutions. Over the course of 15+ years since its founding, Iredeem has built lasting relations with public and private customer organizations across the entire country. Its offerings serve laypersons and professionals, including rescue services and military, encompassing products as well as services and maintenance.
“Italy is one of Europe’s largest markets, and I’m very pleased to see Iredeem join our group and more specifically our European team.” says Jimmy Eriksson, CEO of Safe Life. “Alberto and his team have done impressive work in building the market for AEDs in Italy, from awareness to availability of rescue-ready equipment. Safe Life has a strong presence in nearby markets and has been active in Italy through online sales – I’m looking forward to all of us now working together to expand and enhance the business further and to bring Safe Life’s platform strength to Italian customers.”
Alberto Zibordi, Chair and founder of Iredeem, comments:
"As I look at the journey we have had as a company, I am truly proud and I feel blessed. The entire team of employees and business partners has done a wonderful job and we are all very, very grateful for the trust our customers have put in us. Safe Life is doing something new in this industry, and it is clear to me that my creation will continue to thrive in their hands. Iredeem in its new context will enable saving even more lives. I’m also very pleased to see Paolo Gisinti take the role as MD of the business. I know Paolo since many years, and he is uniquely qualified for this task.”
Iredeem continues to operate as a standalone entity, whilst also gaining access to the wider commercial and technical resources available within the group. The acquisition – the 34th in Europe and 49th globally – is a further reinforcement of Safe Life’s ambitious growth strategy. As demand for AEDs and public safety equipment rises, Safe Life continues to pursue strategic opportunities to expand its reach and impact. The Group’s strategy combines use of its platform strength and breadth of offering, with harnessing the power of local entrepreneurship and market knowledge.
About Safe Life
Founded in 2019, Safe Life is a group of companies focused on delivering life-saving equipment and training. With a core focus on AEDs, Safe Life has rapidly expanded across Europe, North America and Asia through a series of successful acquisitions, supporting a shared vision of safer communities everywhere. Learn more at https://www.safelife.se
About Iredeem
Founded in 2011 by a group of entrepreneurs, Iredeem is a front-runner in the Italian markets for AEDs, other medical equipment and consumables. The company operates from a sales office in Bologna, several websites, a supporting office in Turin, and a network of agencies throughout the country. Iredeem holds is ISO 9001 quality-certified, and has always been known for high ambitions, innovative approaches and unwavering commitment to its customers. Learn more at https://iredeem.it